Sorouh Exhibition Stand Design

Hashtag10 developed a full 3D design render for Sorouh's exhibition stand at Cityscape Egypt, one of the region's leading real estate and urban development trade shows. The concept was produced using 3ds Max, translating the client's brief into a detailed visualisation that captured spatial layout, material finishes, and brand presence across the stand footprint before a single component was fabricated. The render gave Sorouh a precise view of how the stand would read on the show floor, covering structural form, lighting direction, and visitor flow through the space. Working through Hashtag10's design process, the team produced the visualisation as a client review and approval tool, allowing changes to be assessed and confirmed at the concept stage rather than during production. Cityscape Egypt draws real estate developers, investors, and urban planners from across North Africa and the wider region. Stand presentation at this show carries direct commercial weight for exhibiting brands. The 3D design phase ensures the final build reflects the client's positioning accurately, with no ambiguity between what was agreed and what is delivered on site.