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brief
National Navigation Company (NNC) is Egypt's largest state-owned dry bulk shipping company, founded in 1981 and operating a fleet of over 14 vessels under the Egyptian flag, with a total dry bulk tonnage approaching one million tons. The company's recent fleet expansion programme, which includes multiple Kamsarmax bulk carriers commissioned from Jiangsu Hantong Ship Heavy Industry in China, placed NNC at a significant moment in its corporate story: active fleet growth, new international shipyard partnerships, and a public mandate to demonstrate Egypt's maritime capabilities on a regional stage.
TransMEA 2025, the 6th International Exhibition and Conference on Intelligent Transport, Infrastructure, Logistics, and Industry, was the right stage for that demonstration. Held at the Egypt International Exhibition Center (EIEC) in New Cairo from 9 to 11 November 2025, and organised under the patronage of President Abdel Fattah El-Sisi, the event drew approximately 500 companies from 30 countries and was inaugurated by Prime Minister Mostafa Madbouly.
NNC came to TransMEA 2025 not as a standard exhibitor but as a host: sharing the stand with two of its international shipyard partners, Jiangsu Hantong Ship Heavy Industry (China) and TK Tuzla Shipyard (Turkey). This shaped the brief from the outset.
The brief asked Hashtag10 to deliver a stand that would:
concept
The design concept treated NNC's fleet expansion programme as the visual and strategic anchor of the stand. The maritime sector demands precision, scale, and durability, and the stand's design language reflected all three: clean architectural lines, a controlled material palette, and a spatial logic that projected stability and institutional weight rather than commercial noise.
The central challenge was unifying three exhibiting entities without allowing the stand to read as three separate booths sharing a footprint. The solution was a host-led architecture: NNC's identity drove the overall form, palette, and visual hierarchy, with HanTong and TK Tuzla positioned as named partners within that framework. Visitors could identify each entity clearly, while the stand read as a single, coordinated presence.
Engagement zones were planned for function as much as for visual impact. Maritime sector exhibiting at government-backed shows like TransMEA is conducted through formal meetings and structured dialogues, not passing floor traffic. The stand was designed to support those interactions: defined meeting areas with appropriate privacy, clear sight lines into the space from the aisle, and a reception point that oriented visitors toward the right co-exhibitor from first contact.
The overall effect was a stand that positioned NNC as the senior partner in an active international shipbuilding programme, with the visual authority to match the company's place in Egypt's maritime industry.
build
Hashtag10's North Africa Division managed the full production and installation of the stand, from technical drawings through to on-site delivery at the Egypt International Exhibition Center in New Cairo.
Production was handled in-house, with fabrication coordinated to meet the build schedule for a show that operates a tightly managed contractor access window. Working within EIEC's exhibition infrastructure, the team installed the stand on time and to specification, with no deviations from the approved design during build-up.
The three-entity configuration required careful coordination of signage, graphic panels, and meeting zone allocation during the build phase, ensuring that the physical installation matched the spatial logic agreed in the design stage. Structural integrity, finish quality, and lighting were all reviewed against the final 3D visualisations before the show floor opened.
result
The NNC stand at TransMEA 2025 delivered a presence proportionate to the company's standing in Egypt's maritime sector. At an event inaugurated by the Prime Minister and attended by senior representatives from Egypt's Ministry of Transport, port authorities, and international logistics and infrastructure companies, NNC held a position on the show floor that matched its role in Egypt's fleet development programme.
The unified stand structure successfully presented NNC alongside its international shipyard partners, HanTong and TK Tuzla, as a single, coordinated exhibition narrative rather than a fragmented co-location. Visitors, ministry officials, and industry peers could engage with all three entities within one purposeful space.
For Hashtag10, this project added a significant public-sector maritime client to the North Africa Division's portfolio, delivered at one of Egypt's highest-profile government-backed trade exhibitions. It also demonstrated the division's capacity to manage multi-entity stands with complex stakeholder requirements, at the specification level demanded by state-owned institutions exhibiting alongside international partners.
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